Online Marketing Strategy and Planning

Interactive Marketing Strategy and Planning by Vordea

Strategic Interactive Marketing

Vordea develops strategic interactive marketing solutions for businesses, from determining how to best leverage the Internet as part of a new product launch to training marketing teams on how to effectively use the Internet to build their brands.

CAPABILITIES

  1. Partner integration
  2. Audience analysis
  3. Competitive assessment
  4. Industry analysis
  5. Gap analysis
  6. Primary/secondary research

We recognize that strategic planning is the backbone of any marketing initiative, and we attack it with passion. Utilizing industry knowledge, we position every project in a sound strategic interactive plan - one that will effectively integrate with offline marketing and efficiently meet your target audiences' needs.

With Vordea, comprehensive, measurable strategies come before all else. We become part of your team, and we concentrate on results that truly matter.

Business Objectives, Brand Equity, Consumer Insights, Industry Trends = STRATEGY

How do you develop a winning web strategy?

  1. We quickly absorb everything that we can about your brand, business, marketing objectives, products and services, customers, and current website. We look at everything from the experience you are currently providing users to the technologies that power your site. After ten years, we know exactly what information that we need and how to get it quickly and painlessly.
  2. Then, we go through a visioning exercise-using a user experience lens-and generate a list of strategic options focused on developing the "ideal state" of user experience. We like to think of the "ideal state" as a journey rather than a fixed destination.
  3. We utilize a variety of approaches during the web strategy phase including: customer segmentation, experience benchmarking, channel analysis, stakeholder alignment, brainstorming, visioning, prototyping, infrastructure cost/benefit analysis, site ROI analysis, and investment prioritization.
  4. We evaluate and prioritize our options together. Not only do we keep the user experience as a primary focus, but we are also mindful of ways to improve your web ROI such as reducing customer acquisition costs, reducing customer service costs, and accelerating purchase processes. Even if you are considering a technology upgrade or a new content management tool, we believe that it must always be evaluated by its user experience impact.
  5. Once a direction is selected, we develop an action plan to realize your objectives and work with you to successfully achieve them.